Privacy Policy

Last updated: 3 February 2026

Acumen Logic ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website acumenlogic.co.uk and use our services.

Data Controller: Acumen Logic is the data controller responsible for your personal data. We are registered in the United Kingdom and operate in compliance with UK GDPR and the Data Protection Act 2018.

Information We Collect

Personal Data You Provide

We collect information that you voluntarily provide to us, including:

  • Account information: Name, email address, and password when you create an account
  • Purchase information: Billing address and payment details when you make a purchase
  • Communication data: Any information you provide when contacting us
  • Newsletter subscription: Email address when you subscribe to our mailing list

Automatically Collected Data

When you visit our website, we automatically collect certain information, including:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on pages
  • Referring website or source

How We Use Your Information

We use your personal data for the following purposes:

Purpose Legal Basis
Providing and managing your account and purchasesContract performance
Processing paymentsContract performance
Sending transactional emails (receipts, updates)Contract performance
Sending marketing communications (with consent)Consent
Improving our website and servicesLegitimate interests
Responding to your enquiriesLegitimate interests
Complying with legal obligationsLegal obligation

Data Sharing and Third Parties

We may share your information with the following categories of third parties:

  • Payment processors: ThriveCart processes payments on our behalf
  • Email service providers: Kit (formerly ConvertKit) for email communications
  • Analytics providers: Google Analytics for website analytics
  • Hosting providers: To host and deliver our website and services

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal data to third parties.

International Transfers

Some of our third-party service providers are based outside the UK. Where we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • Account data: For the duration of your account plus 6 years
  • Purchase records: 7 years for tax and accounting purposes
  • Marketing preferences: Until you unsubscribe
  • Website analytics: 26 months

Your Rights

Under UK data protection law, you have the following rights:

  • Right of access: Request a copy of your personal data
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data in certain circumstances
  • Right to restrict processing: Request limitation of how we use your data
  • Right to data portability: Request transfer of your data
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at enquiries@acumenlogic.co.uk.

Marketing Communications

With your consent, we may send you marketing emails about our products and services. You can opt out at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "last updated" date.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection issues: ico.org.uk.

Contact Us

For any questions about this Privacy Policy or our data practices, please contact us at:

Email: enquiries@acumenlogic.co.uk